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Brand logo on clock ticker, more promotional items.
January 1, 2011
By: TOM BRANNA
Editor
The legendary countdown clock to 2011 on television was showcased by Nivea’s classic blue background and white brand name at the Times Square celebration in New York City. The Beiersdorf-owned skin care company also created a “sea of blue” with promotional Nivea items and lip care, of course. Television personalities Bill and Giuliana Rancic participated in the event.The celebrity couple hosted New Year’s Eve atop the Nivea Kiss platform in the heart of Times Square. I...
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